The drawing depicts only his head with a bow tie, forming the image of a funny little man since the bow resembles the hands and legs of a cartoon character. The first represents a minimalist portrait of the brand’s founder and owner, Colonel Sanders. It consists of a graphic and textual part, executed in black and white. The emblem of this period can be considered a debut since it laid the foundation for a whole series of recognizable corporate symbols. The expanded name of the company is Kentucky Fried Chicken. It was founded in 1930 when Harland David Sanders opened his first restaurant. KFC is a company that popularized chicken in the fast-food industry, offering an alternative to popular hamburgers. These were not radical changes but adjustments that can rightly be called the evolution of the trademark. Over the years, it has changed five times. The KFC logo has always consisted of two main elements: the brand color palette and a portrait of the founder.
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